Tour groups flocking to Town Center

Published On: Oct 02 2012 08:08:23 AM EDT
Updated On: Oct 02 2012 11:03:11 AM EDT
JACKSONVILLE, Fla. -

There's a new type of shopper flocking to the St. Johns Town Center -- tour groups.

They are visiting the popular shopping spot that is now being branded as a fashion destination, and marketing executives are trying to expand their reach.

"I got a lot of tourists," French Fry Heaven's Mara Rivera said. "One time, they come in on a bus."

Rivera served a busload the other day when tourists went to the Town Center, shopping the center's high-end stores.

Marketing executives say they've branded the Town Center as a fashion destination because of the wide array of stores and restaurants.

"It's the only center of quality in this area," shopper Jenny Bondurant said. "Only place up to date, current and happening."

To expand on marketing the property, mall management is focusing on transportation by shuttle to and from area hotels. The mall is also producing a tourist video to attract visitors from all over, and it's keeping a log of what areas of the country and world visitors are coming from.

"There was one group having a reunion," Rivera said. "They came on a bus. They were going around shopping. They actually had coupons."

Locals still feel as though they have a jewel in their backyard.

"It's accessible from where I live," Bondurant said. "Parking is a breeze, wonderful restaurants. The only thing missing is a movie theater."

Comments

The views expressed below are not those of News4Jax or its affiliated companies. By clicking on "Post," you acknowledge that you have read the Terms of Service and your comment is in compliance with such terms. Readers, please help keep this discussion respectful and on topic by flagging comments that are offensive or inappropriate (hover over the commenter's name and you'll see the flag option appear on right side of that line). And remember, respect goes both ways: Tolerance of others' opinions is important in a free discourse. If you're easily offended by strong opinions, you might skip reading comments entirely.

blog comments powered by Disqus