Snack with a kick? Van Gogh debuts PB&J vodka

Published On: Apr 05 2012 12:03:31 PM EDT   Updated On: Apr 06 2012 08:20:06 AM EDT

Van Gogh Vodka announced that it's most innovative and unexpected flavor to date -- PB&J -- has hit store shelves near you.

In a news release, Van Gogh said its take on the classic peanut butter and jelly sandwich transforms the timeless flavor into a delightfully smooth peanut butter and raspberry jelly flavored vodka.

The company said Master Distiller Tim Vos selected raspberry flavored jelly after taste-testing peanut butter sandwiches matched with various jellies.

"For me, the raspberry jelly came out the best," Vos said. "It is fresh, fruity and mingles very well with the oily structure of the peanut butter."

While the fragrance is predominately of peanuts, Van Gogh said it is complimented by the fresh fruit aroma of the raspberry. On the tongue, the roles are reversed and the raspberry flavor is more of the focal point, giving it a velvety texture with a hint of vanilla on the side.

"It is challenging to transform a famous food flavor into a drink flavor, however I think this transition is beautiful and the flavor is intriguing -- I am certain that everyone will want to enjoy more than one glass," Vos said.

Van Gogh Vodka is renowned for translating food flavor profiles into flavored vodkas, and offers 20 other flavors such as Banana, Espresso and Mojito Mint Vodka.


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