Florida unveils new economic development brand

Published On: Jan 31 2013 08:38:25 PM EST
TALLAHASSEE, Fla. -

Florida is banking on a catchy new slogan and a logo featuring an orange necktie to attract more businesses to the state.

Gov. Rick Scott and Enterprise Florida, a public-private partnership that promotes economic development, announced the state's new business brand on Thursday in Tallahassee.

The slogan is "Florida is the perfect climate for business."

The logo is the word "FLORIDA" in green capital letters except for the "I," which is orange and in the shape of a tie.

Enterprise Florida is seeking $3 million from the state and $1.5 million from private donors for a campaign based on the new brand.

It's a brand the state, though, must share with University of Miami football coach Al Golden whose trade mark is the orange tie he wears on the sidelines.

Comments

The views expressed below are not those of News4Jax or its affiliated companies. By clicking on "Post," you acknowledge that you have read the Terms of Service and your comment is in compliance with such terms. Readers, please help keep this discussion respectful and on topic by flagging comments that are offensive or inappropriate (hover over the commenter's name and you'll see the flag option appear on right side of that line). And remember, respect goes both ways: Tolerance of others' opinions is important in a free discourse. If you're easily offended by strong opinions, you might skip reading comments entirely.

blog comments powered by Disqus