Brawny 'tough' campaign helps the Wounded Warrior Project

Published On: Jul 03 2014 11:17:20 AM EDT   Updated On: Jul 04 2014 07:00:00 AM EDT

Brawny's 'Tough To The Core' Campaign will give up to $350,000 to the Wounded Warrior Project


Four years ago, Josh Sommers was severely injured by a grenade while serving in Afghanistan. He was told he would never walk or talk again, but he's a tough guy and he is determined to prove the doctors wrong. Now, you have a chance to raise money for warriors like Josh.

Brawny's "Tough To The Core" campaign is partnering with the Wounded Warrior Project, and you can help raise money several different ways, including just by liking their facebook page. I had the chance to talk with Josh and his mom while they were in Jacksonville doing satellite interviews for TV and radio stations all over the country. They were doing the media tour to help a charity that's helped them, The Wounded Warrior Project.

Lisa Hopkins told us, "They have made a huge difference to my son, They got him out of the house which was difficult at first." Josh agreed. He said, "I'd still be in my house watching TV, watching movies, feeling sorry for myself day in and day out."

In addition to getting him involved in all kinds of activities, the WWP has also helped Josh find the determination and strength to get his life back. 
"I'd tell my therapist, I wanna run dude," Josh said. "He'd be like, 'you gotta walk before you can run.' I'd tell him like that's easy, I use to do it all the time."

There is no denying Josh is tough. That's why he's the perfect one to talk about Brawny's "Tough To The Core Campaign" benefitting the WWP.
But, he's not alone. He gets a lot of his strength from his mom. She has been with him every step of the way.

"Never give up. Always, always stand by your kids, whatever it takes," Hopkins told us. "Whatever they need, they're family and you'd be lost without them. I would definitely be lost without my Josh, without my son." That's what being tough means to Hopkins, But Tell Brawny® what 'tough' means to you and the brand will donate $1 to WWP for every text or photo submitted on They will donate $5 for every video. The brand will also donate $1 for every individual who "Likes" the Brawny® page on Facebook. Brawny will give a maximum of $350,000 to the Wounded Warrior Project.

As far as what being 'tough' means to Josh, "Don't give up. Set a goal for yourself. Whether it's to walk, feed yourself, clothe yourself, bathe yourself. Whatever it is, work hard every single day to achieve that goal, because in all reality, you know what needs  to be done to be able to do what you want to do."

You can take part in the Brawny campaign from now until the December 31st.


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