Miami Beach launches its own line of sunscreens

By Associated Press
Published On: Mar 17 2014 10:44:27 AM EDT
MIAMI BEACH, Fla. -

The city of Miami Beach is marking its 100th birthday by launching a line of sunscreen products.

A launch party for Miami Beach Suncare was held on the sands of trendy South Beach on Friday evening.

City officials partnered with Destination Brands International to create the line of sunscreens and bronzers. Officials say a portion of the proceeds will go to local beach cleanup efforts.

The Miami Beach Suncare line includes sunscreen lotions, gel and sprays up to a sun protection factor of 50 and sunless bronzing lotions and sprays.

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