UNF poll: Mayor, City Council, JSO approval ratings down

Published On: Feb 19 2014 10:35:22 AM EST   Updated On: Feb 19 2014 12:54:15 PM EST

Mayor Alvin Brown


A new University of North Florida poll that interviewed adult registered voters in Duval County reveals that Mayor Alvin Brown's approval rating has dropped from 70 to 59 percent, compared to a previous poll conducted by the university in February 2013.

City Council approval has also dropped from 48 to 45 percent in the span of a year, and the Jacksonville Sheriff's Office approval rating has dropped from 71 to 66 percent.

The UNF poll also reveals that Brown leads a field of potential Republican mayoral candidates in hypothetical head-to-head races, with a 6-percentage point lead over Sheriff John Rutherford (41 to 35 percent) among registered voters. Brown leads Bill Gulliford 43 to 28 percent, Jim Overton 42 to 31 percent and Lenny Curry 45 to 25 percent.

The survey was conducted through the use of a 27-station telephone-polling laboratory at UNF, according to a news release. A polling sample was selected through the use of Random-Digit-Dialing methodology. A cellphone sample was used to increase representation. Age, gender, race education and party registration were weighted to the most recent U.S. Census data, as well as to statistics from the Supervisor of Elections for Duval County.

The survey was conducted between Feb. 10 and 17 and includes 502 residents (+/- 4.37 percent), including 442 registered voters (+/- 4.66 percent) in Duval County. About 120 UNF political science students participated in the data collection.


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