The Nike executive in charge of its NFL products explained the concept of the new uniforms grew out of Shad Khan's vision.
The sportswear company turned that vision into a uniform designed to work both to allow the athletes to excel, and to get the fans excited.
The result is designed with a Jags patch and logo over the heard and aggressive styling.
After the discussion and the slides, some players show off all the possible combinations of the uniform.
From the front...
... and the back.
The helmet fades from black to gold, with a prominent Jaguars logo on the site.
Shad Khan explains how happy he is with the results.
A newly designed jersey with the new Jaguars' motto will be presented to each Navy base in Jacksonville.
At the end of the news conference, everyone gathered for a photo opportunity.
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