The Southeastern Conference will play its 2016 women's basketball tournament at Jacksonville Veterans Memorial Arena.
It will be the first time any city in the Sunshine State has hosted the event.
The league previously awarded the tournament to North Little Rock, Arkansas, in 2015 and Nashville, Tennessee, in 2018, 2022 and 2026.
"We look forward to showcasing our women's basketball programs in the Sunshine State for the first time," SEC Commissioner Mike Slive said during the announcement Wednesday. "Our student-athletes, coaches and current fans will greatly enjoy their visit and the exciting games will forge new fans of SEC women's basketball in the process."
The 15,000-seat arena in Jacksonville will also host a women's basketball tournament involving two SEC teams in November 2015. Details of that event be released later.